I wrote a blog pieces entitled, “5 Tips To Use Social Media In Your Sales Funnel.” You can read that post below for a sample of my thought process on the importance of social media in a brand’s sales funnel.
A large part of my job is to partner with our clients to execute a digital marketing strategy that best meets their short and long term goals. Maximizing a social media strategy includes a few moving parts including; website SEO, social media optimization and quality content to all work together to get the right message in front of the right audience. A well-designed website is just the start. For many of the clients I get to work with, executing a social strategy to deliver their brand’s message, product or service is a valuable asset to their sales funnel.