400 Fest Visual Asset Package For Event Marketing

Sometimes the provided visual assets are not enough to really market an event. Take for example the new 4OO Fest at Indianapolis Motor Speedway. It is a two day music fest built around the Brickyard 400 race the same weekend. The event choose to bring KID Presents as a promotion partner of the event. They provided key assets, and original branded design elements. The original marketing assets did not include key formats to best promote the event.

I used the provided visual assets and redesigned visual assets to best use for digital marketing. This included Snap filters to be used leading up to event, artists spotlight graphics for social media, and copy to best be used for user engagement. All designed assets had to be approved by the Indianapolis Motor Speedway, before they could be used to market the event. Here are the visual elements I created to feature both headliners and national talent, but to also include the local support for the event.

Headliners and National Talent

Local Support

Promotional Snap Filter


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